Battery Solutions Holiday Message 2017

For their 2017 holiday card and social media messaging, Battery Solutions wanted something cute and seasonally-appropriate, but still battery themed. I first designed the card, following the current brand style of simplified vector cartoons. The sales, transportation, and executive team leads needed to each approve the design as these cards were sent to key customers and vendors. Next, I took the approved card design and storyboarded backwards from that point, deciding cute little penguins could light up the design on a billboard, if they could reach it with their oversized battery. After approval from the CEO and Director of Marketing & Communications, I animated the video and added music. You can see the full video here!